The reason why Hamas has been so effective in unifying Israelis is that they attacked the Israeli consensus.
They didn't attack the West Bank, whose fate divides Israelis. They attacked Tel Aviv and close to Ben-Gurion International Airport with rockets, targeted left-wing agricultural communities on Israel's side of the border with Gaza from what Israel calls terror tunnels, and allegedly kidnapped boys on the way home from school in a society that is obsessed with children.
Many more Palestinians have been killed than Israelis, but Israelis put the blame on Hamas
By doing so, Hamas built up the stamina of an Israeli population that was more impatient in previous standoffs in Gaza.
Polls have shown that support for the ground offensive is sky-high and that Mr Netanyahu's backing of a proposed Egyptian cease fire was extremely unpopular.