Why does Israel continue to build settlements in the West Bank? How is this NOT the biggest obstacle to peace?

From RRW

https://www.quora.com/Why-does-Israel-continue-to-build-settlements-in-the-West-Bank-How-is-this-NOT-the-biggest-obstacle-to-peace

 

While Israel can make a strong legal argument for expanding settlements, on a pragmatic level, it may backfire. Israel may be losing the battle of perceptions.

I plan to investigate this matter further before arriving at any conclusions‎.

-RRW