Why are Reform and Conservative Judaism dying: An important lesson for all Jews

«...Here's the something they did.  In the year 2000, they decided to borrow one million dollars to invest in the future growth of the congregation. After the long-serving, beloved rabbi retired, they hired a high-priced rabbi.. who lasted less than two years. That cost one-half million dollars. The other half-million was spent on programming, all kinds of programming­ big events, concerts, community lectures with high-priced nationally  renowned speakers, highly touted initiatives to get more people into  the synagogue on Shabbat-all sorts of things. Many of the programs had clever names, good marketing, and high appeal to specific segments of the community. Lots of people showed up for the programs and, by all accounts, enjoyed them. And then ... they left.
Nothing was done to change the ambiance of the congregation, which was widely considered cold and unwelcoming. Nothing was done to engage the people with others in attendance. Nothing was done to connect individuals with the congregation itself. Nothing was done to find out who they were. Nothing was done to follow up. Nothing was done to convince the members that the institution truly cared about them.  The result: after ten years of this initiative, the congregation was a million dollars in debt, and membership had shrunk to 300 households. By the time 1 got there, the leaders were kicking themselves, asking me what they could do to reinvigorate their community.  I told them what I will tell you.  It's all about relationships.   People will come to synagogues, Jewish Community Centers, Jewish Federations, and other Jewish organizations for programs, but they will stay for relationships. Programs are wonderful opportunities for community members to gather, to celebrate, to learn. There is nothing "wrong" with programs; every organization has them. But, if the program designers have given no thought to how the experience will offer  participants a deeper connection to each other, with the community,  and with Judaism itself, then it will likely be another lovely evening,  afternoon, or morning ... with little or no lasting impact.  ...» 

Daas Torah - Issues of Jewish Identity: Why are Reform and Conservative Judaism dying: An important lesson for all Jews
http://daattorah.blogspot.com/2014/06/why-is-reform-and-conservative-judaism.html



Kol Tuv,
RRW