«Meanwhile, in America, even those rabbis skeptical of machine matzot judged that they were better than nothing for the nation's many unlettered Jews. In 1888, Behr Manischewitz, an astute and pious immigrant from East Prussia, opened a matzah factory in Cincinnati. Soon facing local competition, he cut costs, improved quality, and burnished his image. His factory introduced the first square matzot, unmistakable products of industrial automation. Advertising his technology to English readers, he simultaneously won rabbinic endorsements in Yiddish and Hebrew periodicals. »
Jewish Ideas Daily » Daily Features » Thoroughly Modern Matzah
http://www.jewishideasdaily.com/605/features/thoroughly-modern-matzah/
Best Regards,
RRW
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